Despite the brief saying "a year wide group exhibition to be held in Thames Side Studios Gallery in Woolwich" the majority of the work for the show was done by a small group, the same people who end up doing the work in every exhibition we have had together at UEL. After a seminar in which jobs were "allocated" to lots of people not much more discussion was had amongst the year as a whole. In order to push forward, the active students had a meeting to discuss what needed to be done, and we set about working out what refreshments to buy, where from, how to transport it, how much money we would need and more. In this meeting we also discussed the shows title, Victim of the Arts first being a joke in a discussion about how, as art students, we are all victims, considering our decision to enter into a very unstable and unpredictable career, but then I suggested that it could actually work as the title, as it is quite poetic, and it gives us a definite theme to run with.
There was then a series of posts on the Fine Art Second Year Facebook group informing the absent other students about the title, the budget we needed to raise in order to buy everything for the bar, and the logistics of getting everything into the van for moving the work to Woolwich.
It was then that I created the poster. I have made all the posters for all the shows we have had at UEL, I did the first year of a graphic design degree at a different uni before coming to UEL and am pretty fluent in all of the Adobe Suite, with an eye for design, knowledge of graphic design, and an understanding of what works, and the importance of space and simplicity.
The initial idea I had in mind when thinking about the title "Victim of the Arts" was a play on the Public Enemy logo.
I decided that this might be a bit gimmicky and tacky however, so moved on, keeping a similar visual language, and decided to represent the "victim" of the title with the classic iconography of a chalk drawing you would find at a crime scene, depicting the placement of a corpse. This isn't a direct play on an already existing logo, more just a recognizable icon, and a bold image. To create the figure I used the pen tool on Adobe Illustrator to draw the shape, using the straight line setting, creating a vector which can be imported into any other programme, remaining crisp at any size as vectors aren't made of pixels.
Then, using a Times New Roman, I created the title and body for the poster, choosing a dark navy colour for the background and white for the text. Nelson told me I needed to include the UEL logo and the Fine Art Society logo as they funded the exhibition.
Once we had the title, poster and I had designed a logo of sorts for the exhibition, we were able to create a press release, we decided to include a short summary of the themes of the show and the thoughts behind the exhibition title, a map of the gallery with numbers where each artwork was place, and a numbered list of the artists names, titles, materials and sizes.
These were stacked at the entrance by the bar for people to pick up as they come in.
There was then a series of posts on the Fine Art Second Year Facebook group informing the absent other students about the title, the budget we needed to raise in order to buy everything for the bar, and the logistics of getting everything into the van for moving the work to Woolwich.
It was then that I created the poster. I have made all the posters for all the shows we have had at UEL, I did the first year of a graphic design degree at a different uni before coming to UEL and am pretty fluent in all of the Adobe Suite, with an eye for design, knowledge of graphic design, and an understanding of what works, and the importance of space and simplicity.
The initial idea I had in mind when thinking about the title "Victim of the Arts" was a play on the Public Enemy logo.
I decided that this might be a bit gimmicky and tacky however, so moved on, keeping a similar visual language, and decided to represent the "victim" of the title with the classic iconography of a chalk drawing you would find at a crime scene, depicting the placement of a corpse. This isn't a direct play on an already existing logo, more just a recognizable icon, and a bold image. To create the figure I used the pen tool on Adobe Illustrator to draw the shape, using the straight line setting, creating a vector which can be imported into any other programme, remaining crisp at any size as vectors aren't made of pixels.
Then, using a Times New Roman, I created the title and body for the poster, choosing a dark navy colour for the background and white for the text. Nelson told me I needed to include the UEL logo and the Fine Art Society logo as they funded the exhibition.
Once we had the title, poster and I had designed a logo of sorts for the exhibition, we were able to create a press release, we decided to include a short summary of the themes of the show and the thoughts behind the exhibition title, a map of the gallery with numbers where each artwork was place, and a numbered list of the artists names, titles, materials and sizes.
These were stacked at the entrance by the bar for people to pick up as they come in.
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